At Astute, we believe that corporate social responsibility should be more than just a donation; it should be about creating meaningful, long-term impact.
That’s why, after careful consideration, we’ve chosen Hampshire and Isle of Wight Air Ambulance (HIOWAA) as our charity partner for the next three years.
This decision marks a new approach to our charity partnerships.
Rather than selecting a different charity each year, we want to develop lasting relationships that allow us to make a bigger difference beyond financial contributions.
After the incredible experience of working with HIOWAA last year, witnessing first-hand the life-saving work they do, and understanding the impact our contributions had, we knew this was the right choice.
Why HIOWAA?
HIOWAA provides critical care to those who need it most, delivering advanced medical expertise directly to emergency situations.
Their helicopters and rapid response vehicles ensure that patients receive vital treatment as quickly as possible, significantly improving survival rates and outcomes.
As a service that is entirely charity-funded, they rely on public donations to operate, making corporate partnerships essential to their mission.
Our support last year gave us a deeper understanding of just how vital HIOWAA’s work is. Seeing the tangible impact of our fundraising efforts made it clear that we wanted to do more, and extending our partnership for three years allows us to make a greater, more sustained contribution.
A partnership beyond fundraising
While financial contributions remain crucial, one of our key considerations when selecting our charity partner was how we could offer additional value.
At Astute, we have a wealth of expertise, resources, and skills that we can contribute beyond fundraising efforts. Whether it’s through volunteering initiatives, skills-sharing, or leveraging our network to raise awareness, we want our involvement with HIOWAA to go beyond just donations.
Sam Bradshaw, Head of People at Astute, shares our vision for a more holistic approach to charity partnerships:
“At Astute, we’re passionate about giving back, and we believe that a great charity partnership is about more than just financial support.
“While fundraising will always be a major focus, we also want to look at how our people can contribute their time, skills, and expertise to truly make a difference. We’re excited about the opportunities this three-year partnership presents and can’t wait to collaborate with HIOWAA in new and innovative ways.”
Exciting plans for the next three years
Recently, we had the pleasure of welcoming Natalie Russel from HIOWAA to our offices, where we discussed ideas for the future of our partnership.
From fundraising events to awareness campaigns, we have big plans to ensure that our support makes a lasting impact.
One particularly exciting element of this partnership is how well it aligns with upcoming milestones for both organisations.
In 2026, Astute will celebrate its 20th anniversary, a significant moment for our company. Just a year later, in 2027, HIOWAA will mark its 10th year of service.
The opportunity to incorporate both anniversaries into our fundraising and awareness efforts adds another layer of meaning to our collaboration.
Looking ahead
With three years ahead of us, we have the time and opportunity to make a real difference. We’re looking forward to organising events, supporting HIOWAA’s initiatives, and finding innovative ways to help them continue their life-saving work.
We’re incredibly proud to be supporting HIOWAA and can’t wait to see what we can achieve together over the next three years. Keep an eye on our website and social media channels for updates on our fundraising efforts, upcoming events, and ways you can get involved.
If you’d like to support HIOWAA, visit their website to learn more about their incredible work and how you can contribute.
